Ingredients:
Crafted with Whole Wheat (37.74%), Suji (7.55%), Pure Desi Ghee (7.55%), Jaggery / Gud (30.19%), Elaichi (1.89%), and Saunf (1.89%), this Thekua blends wholesome grains with the earthy sweetness of jaggery and the warmth of aromatic spices. Every bite carries the richness of traditional ingredients prepared with care.

🌟 Why This Shudh Thekua Is Special

1. Taste Rooted in Culture & Tradition

As beautifully described on the pack, this Thekua is not just a sweet—it is “swaad jo sanskaron se juda hai.”
Made using jaggery instead of refined sugar, it reflects the authentic heritage of Bihar, where Thekua holds deep cultural importance during Chhath Puja and festive celebrations.

2. Prepared in Pure Desi Ghee

The front packaging clearly highlights that it is prepared only in pure desi ghee, giving:

• A richer aroma

• A melt-in-mouth texture

• A warm, homely flavor that feels like traditional homemade Thekua

3. Jaggery Sweetness for a Natural, Earthy Flavor

Using jaggery (gud) adds depth, natural sweetness, and a hint of caramel-like richness—making this version healthier and more authentic than sugar-based sweets.

4. Crunchy, Golden & Irresistibly Aromatic

The "How to Enjoy" section on page 2 guides the experience:

• Break the crispy Thekua

• Breathe in the aroma of ghee, jaggery & cardamom

• Bite gently to feel the crunch

• Let the sweetness and warmth melt beautifully

A perfect balance of texture and taste that makes each bite memorable.

5. A Gift of Emotions, Tradition & Purity

The cultural description on page 2 reminds that every piece carries:

• The essence of Bihar’s culture

• The hard work of mothers’ hands

• The sweetness of love
  This makes the product more than just food—it’s a sentimental and cultural treasure.

6. Pure, Clean & Trustworthy Ingredients

No refined sugar, no artificial colors, no preservatives—just pure ingredients, traditionally cooked in Bihar.

7. Perfect for Festivals, Gifting & Daily Indulgence

Light crunch, natural sweetness, and a long shelf life make it ideal for:

• Chhath Puja prasad

• Festive gifting

• Tea-time snacks

• Travel-friendly traditional sweets